Do you want to know what Harley-Davidson stands for? Click “Our Mission.” How did the brand get where it’s at today, and where does it plan on going? Visit “Our Strategy.” Then there’s the navigation bar beneath it, making it easy for visitors to find exactly what they’re looking for. The brand knows what it stands for, and it embraces it wholeheartedly through a stunning hero image that showcases equal parts of its bike, its riders and the everyday American scenery passing by in the background. This is the case despite the fact that there are other motorcycle companies that manufacture machines that are just as timeless as the Harley. When people think of freedom on the road, they think of Harley-Davidson. Below are 16 About Us page examples that effortlessly accomplish this goal. You simply need to give prospects a reason to fall in love with your brand. Other than being authentic and transparent, there isn’t exactly a formula you need to follow to deliver a stunning About Us page. Our 16 Favorite About Us Page Examples and Why We Love Them Use these About Us content examples to guide your efforts. If you want to realize all your goals for your website, you would be wise to do the same.īefore you order your content from a website content creation service, put together a loose concept of what you want your About Us page to look like. There’s a reason people outsource their landing pages - including the About page - to website content creation services.
In are the days of human, customer-focused and conversational content that reveals a company culture in which people are proud to be themselves.Ĭreating About Us content for a website that does all that and then some sounds easy, right? Not so fast. Out are the days of corporate-speak, incomprehensible jargon and bad stock photography.
Elements participants cited as being the most helpful in achieving both characteristics include the following: Now, users prefer About Us content that is authentic and transparent. However, recent studies reveal that consumers are pickier today than they were 10 years ago. In the course of its research, Nielsen Norman Group has consistently found that website users appreciate About Us pages that are easy to find and understand. The Makings of Strong ‘About Us’ Page Content
The participants also shared what made an About Us page stand out in favorable ways. As Nielsen Norman Group anticipated, participants rated the About Us page as the most helpful of all landing pages.
About us page series#
In one study, the group asked 20 participants from various backgrounds to attempt to learn more about organizations’ purposes, locations, values, missions and histories from their websites, and to complete a series of tasks. To drive home the importance of an About Us page in the sales process, Nielsen Norman Group studied this overlooked asset for over a decade. Influencers, journalists and content creators who need to learn more about a company to craft strong and accurate content.Job seekers who want to determine if an organization is a good fit for them.Investors who want to learn more about a potential new partner.People who are interested in organizations with which they have never done business.Professionals who wish to partner with new vendors.Individuals who are in the market for legal, medical or consulting services.Below are a few examples of people who commonly refer to About Us Pages, and in what situations: Individuals who do read About Us pages are likely in the process of making a major purchase decision. While it may seem unimportant to you to focus your resources on a page that not everyone will read, your efforts can pay off. As such, it needs to be well-written and, because it’s often one of the most overlooked pages, it needs to immediately stand out. While every piece of content on your website should reflect your brand’s identity, goals and values, your About Us page should serve as the foundation on which you build your entire website. Your About Us Page Content: Does It Really Matter? You need compelling content that tells a story, which is why many businesses choose to outsource their content needs to website content creation companies. However, not just any About Us content will do the trick. One of the greatest pieces of content you have on your website to help differentiate yourself is your About Us Page Content. While aesthetics and layout are essential to retaining website visitors, content is key to attracting the right people and convincing them to choose you over your competitors. When building a website, it can be so tempting to get caught up in all the bells and whistles of the design.
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